about us

From the minds of Taban Bargar and Taha Hussein, Siru Smoke Industries was founded in 2022 to create a platform for artistic minds to express themselves through the art of creation. Siru Smoke owns several companies, including Wasted Potential Skateboards—a small skateboard company based in Westerville, Ohio.

Wasted Potential Skateboards are produced and distributed by Shapes Skateboard Distribution. But all merchandise is created by Siru Smoke Industries and sold directly through this website. As a small company, every dollar we make goes back into production—specifically, into skateboard decks for the Wasted Potential Team. That means every purchase you make here directly supports the riders who represent us. Right now, we're showing that support through decks, and we're stoked to have you be part of that journey.